Brand Origin

"CALIBRE" is our flagship brand and was founded in 2005 to communicate the message of highest-quality to gamers, designers, and professionals, in the premium end of the market.

"CALIBRE" is inspired by the unicorn, a legendary creature that has appeared in stories throughout history including ancient Greek mythology, and is seen as a symbol of the royal family of Scotland. The unicorn is a creature of fantasy and mystery. Often depicted with a silver body, standing tall and straight with its head held high, it is a perfect image of poise, purity and power. The unicorn’s single magic horn is an object of rare value and extraordinary brilliance.

Embodying these characteristics, the "CALIBRE" brand signals the launch of products featuring the industry’s key new technologies and innovations thereby redefining the cutting edge of the high-end graphics card market, and setting new standards for luxury, performance, and style!

The "CALIBRE" logo features a heroic, glowing unicorn and durable unbreakable shield-like lines that symbolize quality and performance. A streamlined font represents nobility and pedigree which reassures with the message of reliability.

"CALIBRE" symbolizes "Luxury performance, life experience", and represents a sincere commitment to creating high-quality graphics card products in the ongoing pursuit of ultimate display performance, highest-quality, and inspiration.

Brand message

• Specialization: Providing high-performance solutions to graphics-heavy users, as well as being tailored to special requirements.
• Greater stability: The ultimate performing products which remain reliable throughout their use.